Jugaad social business

Jugaad promotes sustainable enterprises, aimed at improving the lifestyle of disadvantaged groups and populations.

We are a social business, both philanthropic and sustainable, focused on pursuing welfare for people and for the planet and supporting it over time. We operate following a different logic of profit, in which returns are entirely reinvested to expand the activity or launch projects with a high social impact.

We represent a “third way”, by trying to combine the efficiency and scalability of traditional enterprises with the social impact of non-profit organizations. Whereas markets on their own are not capable of offering solutions to the drama of poverty and exclusion, pure philanthropy runs the risk of generating a perpetual dependence on donations, which is ultimately unsustainable. We want to take the best from existing models, in order to achieve the best results in our projects.

Read our statute

Creativity and innovation to guide inclusive and sustainable business models, aimed at eradicating poverty and exclusion.


We do not believe in the status quo and even less in the resignation of those who accept it. We believe in people, in their potential and, above all, we believe that no obstacle can resist for long if there is the will to tear it down.

This is the reason why we have opted for the social business model: we want to support the development of enterprises that can oppose inequality and poverty, while at the same time supporting themselves autonomously.

We promote entrepreneurial spirit rather than the culture of assistance. Our projects follow the principles of business self-sustainability, both at social and at economic level.
This translates into responsibility, jobs, long-term economic self-sufficiency, reduction of waste, absence of nepotism, reduced bureaucracy.

We are Jugaad, we think Jugaad, and our best result is to find innovative solutions in adverse circumstances.


Jugaad’s actions are based on 3 principles:

  • Do more with less

    Let adversity and scarcity stimulate innovation, and never cease to look for cost-effective solutions.

  • Be willing to run risks

  • Work hard

    Be professional and strive for excellence. Our clients – the poor and the outcast – deserve our best.

« People must be given the opportunity to overcome poverty with their own strength. In this way, they preserve their dignity and gain self-confidence” (M. Yunus) »

Inspired by the guidelines of Muhammad Yunus

By choice and statute, Jugaad is a non-loss, non-dividend company, and it pursues a social goal.

To shape its conduct, Jugaad follows the 7 principles set forth by Nobel Prize winner Muhammad Yunus:

  • 1. Business objective will be to overcome poverty, or one or more problems which threaten people and society; not profit maximization.
  • 2. Financial and economic sustainability..
  • 3. Investors get back their investment amount only. No dividend is given beyond investment money.
  • 4. When investment amount is paid back, company profit stays with the company for expansion and improvement..
  • 5. Gender sensitive and environmentally conscious.
  • 6. Workforce gets market wage with better working conditions.

7. ...Do it with joy

The meaning of the word Jugaad

The word Jugaad, in punjabi, refers to a low-cost vehicle built by joining a cart to an old diesel motorbike: two means that, on their own, have limited or no purpose; and yet, united, they solve a concrete problem such as transportation.

And this is precisely the meaning acquired by the word Jugaad: the ability to find innovative solutions, at low cost, based on creativity and resourcefulness.

Some describe it as the ability to fend for oneself; however, it is much more: it is the art of identifying opportunities in adverse circumstances and pursuing innovative, frugal, concrete solutions through a resourceful approach.

Jugaad is frugal innovation.
Jugaad is individual commitment.
Jugaad is change, here and now.